At the same time, the current market for incremental market dumps is also mixed with the unfavorable factors of small-volume, low-price-capable car companies such as consumption upgrades. This point is reflected in the main models of Dongfeng Qichen.
From January to June, the main sales of Dongfeng Qichen SUV T70 was less than 8,000 vehicles, while the sales volume in the same period last year was as high as 22,000 vehicles, a drop of more than 60%; the small SUV T60 was not sold under the premise of Nissan’s endorsement and high cost performance. To 1,000 vehicles, the results of more than 5,000 vehicles in the first half of the year were not even enough for the sales of the small SUV benchmark Honda XR-V for half a month. Other products, such as the T90 and M50V, have almost lost their voice.
At present, the overall Kai Chen system is almost supported by the D60 model. This positioning A+ class car educates the consumers of the “sinking market” with the ultimate cost performance. Despite this, D60's monthly sales of more than 6,000 vehicles are only less than half of Geely Dorsett and Roewe i5. Of course, this is based on the D60 completely abandoning the premium (Geely Emgrand, Roewe i5 two A-class sedan pricing) Higher than Kai Chen D60). The higher the brand awareness, the better the product and price factors can win. The gap between D60 and Emgrand and i5 is probably the cruelest manifestation of brand value affecting sales.
Under the premise of the continuous decline in sales of existing models, “open source” has become the only aspect that Dongfeng Kaichen can count on. The Dongfeng Qichen new car plan shows that it will launch three e30, T60 EV and D60 EV electric vehicles in the third quarter and fourth quarter, but everyone knows that the sales increase that pure electric vehicles can provide is limited. The actual sales time of the three cars will also be around one quarter.xx